Candy Box
Large-Scale Digital Art · Outernet London
Candy Box is a maximalist digital world created for Outernet London, transforming its monumental screens into an immersive assortment of fantastical creatures, botanical forms an ornamental sculptures.
Inspired by the anticipation of opening a box of chocolates, the work brings together a collection of individually sculpted objects, each with its own character, texture and intricate details. Drawing on Baroque ornamentation, fantasy and jewellery design, the piece celebrates visual excess and the joy of discovery. Created using Maxon ZBrush, the project began with the sculpting of individual forms before they were brought together into a larger animated composition. Presented across Outernet’s vast digital canvas, these intimate sculptures expand to architectural scale, inviting audiences to explore a world where digital craft meets immersive spectacle. Created with the support of Maxon. Presented at Outernet London from June 1 to September 6, 2026, Candy Box was extended beyond its originally scheduled exhibition period following its success. The installation ran for an additional month, with an estimated potential footfall of 2.7 million visitors over the intended exhibition period.
Director - Clara Bacou
Managing Director & Executive Producer - Jenny Beckett
Head of Production - Ella More O’Ferrall
Producer - Leo Green
Production - Partizan
Outernet
Maxon
~ 295K+ measured online views — Outernet reported 295,000 online views as of August 25, with the artwork continuing to run until September 6.
~ 2.7M potential physical footfall — based on The Now Building’s average of approximately 828,000 visitors per month across the June 1–September 6 programming period. This represents potential in-venue exposure rather than confirmed artwork views.
~ Extended due to the success of the installation — originally scheduled from June 1 to early August 2026, Candy Box was extended by an additional month following its successful run and will now remain on display until September 6, 2026.
~ Exceeded booked screen time — Outernet confirmed that Candy Box had already exceeded its originally allocated minutage ahead of the end of its extended run.
~ 62.23% ABC1 audience — nearly two-thirds of the audience falls within the UK’s professional, managerial, administrative and skilled non-manual demographic, indicating strong reach among a professional and relatively affluent audience.
~ 61.17% aged 18–44 — nearly two-thirds of the measured audience were between 18 and 44, demonstrating particularly strong reach among younger and mid-career adults.
~ Presented on a landmark digital canvas — Outernet describes the venue as home to Europe’s largest and most advanced digital screens.
A look into the making of Candy Box — from sculpting intricate digital forms in ZBrush to bringing an eclectic collection of fantastical objects together into one maximalist, animated world. Created with the support of Maxon, the process explores the art of digital sculpture, ornamental detail and building a world designed to be experienced at monumental scale.
A visitor takes in Candy Box at Outernet London, surrounded by a kaleidoscopic world of fantastical sculptures, vivid colours and intricate ornamental forms. The immersive installation envelops the space, inviting audiences to look up, explore the details and experience the artwork from within.
Animated teaser assets created to build anticipation for Candy Box at Outernet London. Extending the artwork’s maximalist visual world across social media.
Alongside creating the artwork, we supported Outernet with the full suite of teaser content, developing a cohesive visual rollout that brought the project to life across digital channels.