CLARA BACOU

We partnered with BMW to create an interactive TikTok filter that brings the evolution of the iconic 3 Series to life. Users progress through seven generations of the car by collecting 3D trophies, with each level revealing a new model - from the classic E21 to the modern G20.

The experience features head-tilt navigation, a dynamic point system, custom 3D renders, and stylised UI transitions. Designed for high engagement and seamless TikTok performance, the filter balances brand storytelling with playful, mobile-first interaction.