COACH teamed up with global artists to reimagine its Signature code in a truly unique and authentic style.
As part of COACH’s mission to reimagine its heritage through contemporary digital expressions, Clara Bacou was commissioned to reinterpret the brand’s iconic Signature code into an enchanting Instagram face filter.
This creative filter allows users to adorn themselves with eyewear and jewellery inspired by COACH's iconic design.
Try the filter via Coach's offical Instagram!
Known for its blend of American craft and global cultural relevance, COACH continues to lead with a forward-thinking approach to social content and digital storytelling.
Clara’s design features a sculptural system of flowing gold forms that wrap around the face like digital filigree, paired with a futuristic orange visor that nods to both high fashion and speculative design. The aesthetic draws from her signature visual language - a fusion of ornament, surrealism, and character-driven expression, brought into the world of wearable augmented reality.
The final filter invites users to digitally adorn themselves with a look that feels bold, expressive, and still unmistakably COACH, pushing the brand’s visual language into a new, playful, and highly shareable dimension.