ANIMATION DIRECTOR 3D/AR ARTIST + DESIGNER

Crafting Visual Worlds for the Fashion & Music Industries

Represented by Partizan & WME Fashion

Clara Bacou is a British animation director and 3D/AR artist shaping the visual language of fashion, music, and commercial art, based between London and LA. She is known for her emotive digital surrealism and ornate sculptural aesthetic, creating immersive experiences that blend high-impact design with emerging technologies, and is focused on work that connects to global audiences.

Her work spans animated storytelling, experiential viusals and extended reality (XR). In music, Clara has become a trusted creative collaborator for some of the industry’s most boundary-pushing artists. She has directed and designed animated visuals, avatars, stage designs and immersive content for names including Coldplay, Blackpink, Lil Nas X, Metronomy, Elton John, and OneRepublic. She has creatively led on groundbreaking XR campaigns for Louis Vuitton, Nike, Dior, Spotify, Takashi Murakami, and Universal Music, and has collaborated with platforms including Snapchat, Meta, and TikTok. Her innovative AR designs for mobile and eyewear have allowed millions of users to alter their appearances and surroundings.

Clara was part of Snapchat’s inaugural Official Lens Creator programme; her filters have amassed over 40 million views, 35 million shares, and thousands of days of global playtime. She was hired to be part of Meta’s Creative Engineering team in 2023 to work on Orion AR eyewear. Her sculptural avatars and digital artworks have been exhibited internationally at Art Basel Miami (with Gucci), Pictoplasma Berlin, Beeple x Christie’s grand opening, and Frieze-affiliated galleries in her hometown London.

Her work has been featured in Forbes, Dazed 100, Adweek, The Verge, and Elite Daily. In recent years she has become a go-to digital artist for brands and artists seeking to redefine how they communicate in the digital space.

Shot by Zach Apo-Tsang for DAZED magazine

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EXHIBITIONS

Software/tools:

Maya | Redshift | ZBrush | Substance Painter | Yeti | Snap AR | Spark AR | Effect House | Photoshop | Figma | Google Slides